As part of its ongoing FIFA World Cup™ promotional campaigns celebrating the first FIFA World Cup™ ever to take place in the region, McDonald’s UAE, in creative partnership with Studio M – its longtime agency partner, continues to reward fans pride and passion for the game with its Happiness Swap campaign.
Designed to turn the most heated and tense moments of the 2022 FIFA World Cup™ into Happy moments, the Happiness Swap invites fans to snap a picture of the red and yellow cards given out by referees during live matches, draw McDonald’s iconic World Famous Fries on them, and share their sketches on Instagram using the hashtag #WannaGoToMcD. The first 100 Happiness Swap part
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