Charli Ball
Managing director, JWI
No
In our industry, the constant pursuit to keep creativity fresh and disruptive is real. But remember creative inspiration can come from anywhere. Creatives who work across diverse categories, with exposure to a variety of targets and objectives, can develop a deeper scope for the mind to be inspired. And then there’s the question of motivation. If confined to a single client, we run the risk of developing a herd mentality and delivering stagnant creativity. To fight complacency and create truly agile and dynamic teams, agencies should consider adopting a more integrated approach, empowering creatives to be more agile, developing transferable ski
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