By Paul Wright, general manager for Western Europe and MENAT at AppsFlyer
The Middle East is one of the fastest-growing markets for mobile apps, with a burgeoning appetite for digital services in the region. With 91 per cent of UAE organisations now offering customers an app, according to an AppsFlyer report, many are looking at utilising a subscription model. There’s good reason for this too — the demand for subscription models is high, with a phenomenal 6 billion installations globally between January 2021 and March 2022.
However, the big challenge is convincing users to stay and renew for the long term. To do this successfully, app marketers need a smart strategy, strong measurement and deep insights into the
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