By Sachin Kumar, business director, Connected TV – ArabyAds
It started with one click on a mobile phone. Today, mobile screens have turned into an extension of one’s identity. It knows your preferences, affinities and everything about your online behaviour. Consumers across the top 10 mobile-first markets spent a little under five hours on their mobile devices every day in 2021.
However, it’s not all good news as we see a big dent on the consumer’s attention span. With the rising app-economy, mobile phones have turned into an everything-device used for multiple daily activities. The same screen serves the need for communications, transactions, gaming, entertainment and shopping. Clearly,
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