When hearing the term metaverse, there could be an array of emotions arising – is it confusion over another new concept, excitement about an innovation that’ll change how we live, or dismissal for a fad that may not even last?
Whatever it is, it’s clear that the metaverse is a contentious idea sparking wildly different opinions depending on who you ask. One thing is for sure though, and that’s how this virtual world is a trend that companies must be aware of. In 2021 alone, metaverse-related companies raised upwards of USD10 billion, more than twice the previous year. Numerous companies are also getting their virtual feet wet with metaverse marketin
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