fbpx
AdvertisingBrandsDigitalFeaturedInsightsOpinion

Black Friday redefines the consumer journey – by Samsung’s Omar Saheb

 

Black Friday sales, with its deep discounts and special offers, has been something to look forward to for years now. The retail therapy of November 25 is a key part of the Middle Eastern calendar. Other places around the globe are much more focused on the festive season, while the Gulf especially sees the day as the key moment of the winter retail period.
It’s here! Marcomms360 – Predictions 2023 is Campaign Middle East’s flagship annual event and a must-attend for anyone who wants to be prepared for the year ahead. The full-morning conference takes place on December 8 in Dubai. Book your tickets now before they sell out.
 
A little piece of history
There are different origin stories for how the d


To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.