By Mo Moubayed, CEO, Veridooh
The global out-of-home (OOH) market is moving towards the same digital future, finding new ways to reinvent itself constantly and engage audiences like no other medium can. See, for example, ‘bee bus stops’ that have been popping up in various countries transforming bus shelters into miniature gardens, adding value to the environment and improving city landscapes.
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However, as someone who works across various markets
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