As part of the launch of adidas’ trekking and hiking gear Terrex, the brand has launched a global campaign called United By Summits.
The aim of the campaign was to give the word “Summits” a new meaning, to show people that summits don’t just refer to peaks or mountain tops, but can also refer to any mountain in life we want to overcome, be it physical, personal or professional.
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To expand this new philosophy to the Middle East, Havas Middle Eas
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