By Farimah Moeini, head of industry – retail, eCommerce, travel tourism in MENA, Snap Inc.
The upcoming shopping season promises plenty of opportunities for retailers to generate brand awareness and drive sales and revenue. At the same time, it brings new realities that eCommerce companies should be aware of and ready to address. First, inflation has squeezed incomes and sparked cautious spending among shoppers. Additionally, always-on shopping and year-long deals have minimized the holiday season’s importance for retail. That is why every conversion counts this season.
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