By Federico Fanti, chief creative officer, FP7 McCann
Before the birth of the internet, and before advertising turned digital, there were four traditional formats of advertising media: print, radio, TV and out-of-home (OOH). Although all four of these media formats are still being used by marketers today, there is a tangible evolution in just one. Out-of-home. But why OOH?
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Why is the good old OOH ageing slower a
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