FP7 McCann Dubai collaborated with Adidas for the very first time to create a powerful campaign to strike a chord with Arabic Gen Z’s, showing off their culture and their unique world views and resilience. The campaign is to promote a range of casualwear bespoke to the region, ahead of the Qatar FIFA World Cup Launch.
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Felix Bedolla, manager for Football Communications across MENA commented: “The Arabic world is changing faster than anywhere else. Arabic Gen Z’s can’t look to their parents for guidance because the world th
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