By Fares Akkad, regional director for MENA at Meta
The 2022 football tournament is already a highly anticipated event, with fans immersing themselves in a 24/7 digital and socially connected experience: in a recent survey, 8 out of 10 people say they check social media, message friends or browse online while watching live sports. With over 480 million active people following a football-related account on Facebook and 330 million people following a footballer on Instagram, Meta is the #1 destination for football content. Meta wants small businesses to take their shot: this year’s tournament is an unmissable opportunity to join the conversation, boost sales and find new customers. Here are
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
