Google released a new study conducted by Ipsos that highlights key shopping habits of consumers in the UAE and Saudi Arabia ahead of this year’s Black Friday shopping season, from October to December.
According to Google’s internal data, consumers in the UAE, Saudi Arabia and Egypt are amongst the most excitedly searching for Black Friday compared to Brazil, the UK and the US. The Ipsos study explores the key changes in the consumer journey when purchasing during the Black Friday season, below are the key findings:
1 Consumers are ready to be inspired and are shopping new brands more than ever before
Online searches are driving retail traffic globally. Every day, 15 per cent of
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