Yasser Obeid
Managing director, Aka Media
Maybe
It’s not a yes or a no. Yes, hiring a videographer to shoot content is an option, but we are talking about purely social quick turnaround content. If you were to shoot a campaign involving a top TVC director, multiple locations and dozens of crew members, that’s a bit more difficult to pull off, and it will require a production company with the know-how of how to put this together.
That said, marketing holding companies are building their in-house production companies capable of producing TVCs, and production companies in turn are putting together in-house creative departments to continue to be relevant. More often than not, t
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
