I was told recently that businesses don’t make decisions based on morality. This statement depressed me. It depressed me because I know it’s true, although Maurice Lévy, the CEO of Publicis Groupe, would probably disagree.
To businesses, Israel is just another market. Another source of income and profit. Never mind Palestinian dispossession, suffering and poverty (as I’ve said before). Never mind the destruction of their homes, the theft of their land, the ghettoization of their existence and the normalisation of their own humiliation. Never mind the blockade of Gaza, the paralysis of the Palestinian economy and the inhumanity of the West Bank barrier. None of that matters. Only busines
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