Agency 222 launches first phase of regional expansion

Doha-based Agency 222 is to expand into Saudi Arabia with the opening of offices in Riyadh and Jeddah.

The move is the first phase of a regional expansion plan that will include the launch of operations in the UAE next year, with other regional and international markets also of interest to the agency as it enters its third year of operation.

The Saudi operations will begin in May with an office in Riyadh. Hussein Fakhri, the founder and CEO of Agency 222, will oversee all operations as the agency recruits up to 30 new members of staff   purely to satisfy the agency’s regional expansion plans.

“We have been overwhelmed by the positive response from our clients within Qatar and have a growing international client base,” said Fakhri. “This has driven the need to take it a step further to establish our presence in key markets. Agency 222 provides the complete mix of advertising and communications strategies, which we refer to as our ‘360° Advantage’. For clients what this means is that with just one brief the dedicated account service team can get them access to the full range of expertise offered by Agency 222.

“Our model is working extremely well and the testimony to that are the clients we have won based on merit and the robust campaigns we constantly deliver. This combined with our local knowledge and insights will give clients something that they simply don’t have in these markets yet.”

Established in 2011, Agency 222 is a Qatari-owned advertising and communications agency that covers advertising, branding, sponsorship and activations, research, digital, PR and media. It has more than 70 staff and works with clients such as Barwa Bank, Vodafone and Al Jazeera Media Network.

“Our long term strategy is to diversify our client base and geographical coverage, while continuing to attract and retain top level talent with an unwavering passion for excellence and creativity to become part of the ever growing Agency 222 team,” said Fakhri. “Our ultimate goal is to continue to contribute to our clients’ growth and success wherever they may be, and be recognised internationally as the leading communications and advertising agency network in the Middle East, led from Qatar.”