The number of Arab youth saying they shop online has nearly doubled in five years, and almost all young GCC citizens say they shop via a social media app or website at least a few times a month, according to the 14th Annual Asda’a BCW Arab Youth Survey, unveiled today by Asda’a BCW, MENA-based communications consultancy.
Food, clothing, groceries, electronics and beauty/grooming products are their top-five digital purchases, according to the study. A full 89 per cent of those polled admit to shopping online, compared with 50 per cent in 2018. This rises to 98 per cent in the GCC.
Now in its 14th year, the Asda’a BCW Arab Youth Survey is the largest study of its kind of MENA’s lar
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