By Claire Huxley, strategy director at Superunion.
Netflix has enjoyed its position as the definitive streaming platform for years.
It was the first to spot the opportunity to offer movies and TV online, gobbling up beloved titles and developing a reputation for being the place to watch whatever, whenever.
Until very recently, Netflix has been a success story. But given its subscriber numbers are in a freefall, leading to weak financial results, it appears that Netflix’s golden years may be coming to an end.
It all begs the question: Has Netflix lost its advantage? I believe it has — due to fierce competition.
When Netflix pivoted online in 2007, it was one of a kind. Now, it’s one of dozens, as traditional studios and new players clamor to cash in on the streaming rev
