It’s difficult to walk into any store or browse online and not notice the new green packaging line from your favourite shampoo brand, or the animated leaves wrapped around household cleaning products, not to mention the abundance of produce claiming to be carbon neutral. Unfortunately, hidden amongst these ethically driven products is the very real fact that up to 40 per cent could be considered as misleading marketing.
Ethical consumerism is booming. According to the Ethical Consumer Report, between 2019 and 2020 ethically made products purchased in the UK rose a massive 24 per cent, making the industry now worth more than £122bn annually. That’s an enormous increase from £11.2bn in 1999.
So why
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