There is no denying that podcasting, which was once considered as a niche industry, is now gaining a lot of traction worldwide and is acquiring popularity rapidly in the MENA region. With the media sector in the Gulf area ushering in a new age of content creation, it is establishing more channels for content creators and media organisations to communicate with their audiences.
Realising the potency of podcasts in the media industry, Ipsos conducted research looking into the listenership and usage behaviour of this prominent channel in Saudi Arabia and the UAE during the
last year.
Results of this research study have shown that about seven out of 10 internet users have listened to podcast
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