Ankur Jalan (left), group manager, marketing science MENA at Snap Inc. and Nadeem Ibrahim (right), head of digital at UM Saudi Arabia
By Ankur Jalan, group manager, marketing science MENA at Snap Inc. and Nadeem Ibrahim, head of digital at UM Saudi Arabia
A persistent challenge faced by marketers in the ever-changing digital ecosystem is how various advertising platforms work together to drive incremental impact on business for advertisers.
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