By Julien Anati, Business Director DMS-Anghami, KSA
On December 1, 2021, and across three Arabian nights, thousands of Saudi youths skipped a beat by attending MDLBEAST, one of the largest musical events held in MENA and hosted in Riyadh. Only a couple of years ago, this would have sounded implausible, or even a chapter in Antoine Galland’s translation of One Thousand and One Nights, but ever since Saudi Crown Prince Mohammed Bin Salman announced the Kingdom’s vision for 2030, many tales have turned into realities. Giga ventures such as Neom, Diriyah, Six Flags, Al Ula, and The Red Sea Project, among others, reflect the leadership’s grand ambitions to build a new era of touristic and i
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