Rami Deeb, marketing manager, Talkwalker, a consumer intelligence company, gives insights into customers in the GCC after Talkwalker’s latest report, ‘Evolving consumer behaviour in the GCC during Ramadan 2022’, which reveals the shifts in consumer preferences, priorities, and behaviour towards CPG brands during the past Ramadan season. Deeb gives further details on the report and how brands can leverage their strategies to target the average customer in the GCC.
How can brands better understand a consumer segment?
It is critical for brands to understand that the idea of a ‘consumer segment’ has evolved during the pandemic. Consumer categorization can no longer be confined to metrics like purchase history, income level, or even geography.
The pandemic has made the gap betwee
