How is technology affecting TV advertising?
There is no doubt that technology is constantly affecting TV advertising both positively and negatively. While it provides advertisers with numerous cost-effective options on digital platforms, it also allows TV to deliver a compelling offering on its linear and OTT services.
At ADM, we heavily invest in our OTT offering to leverage our data to drive more targeted advertising.
How are you responding to the constant changes in consumer content tastes?
Nowadays, our audiences have gained access to a wider array of content platforms, making it harder to attract their attention. However, ADM is striving to deliver high-quality and original conten
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