The UAE’s National Day has long been celebrated with immense fervour and lots of pride by Emiratis and expats alike. After all, this nation tells a great story of human ambition, conviction and resilience.
2021 marked 50 years of the UAE – a herculean landmark occasion and, coincidentally, 50 years for Al Masaood. The oldest family conglomerate in Abu Dhabi had to celebrate its golden jubilee with the nation.
Al Masaood’s success can be attributed to the UAE and its insatiable striving for progress; one can almost say the company depicted the country’s agenda for growth and perseverance.
The marketing team had to find a way to celebrate the company and the nation at the same time. Since t
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