By Austyn Allison
Jon Cook, CEO of VMLY&R, was recently in Dubai for several days of meetings with his regional EMEA management team, about 50 people in total. This is his first time in the Middle East as until his digitally-led agency, VML, merged with 95-year-old creative shop Y&R in 2018, it didn’t have a presence in the Middle East. Both agencies were part of WPP, and VMLY&R is still part of the holding company. VMLY&R is now in MENA, as is VMLY&R Commerce, which was previously Geometry and traditionally answered to the Ogilvy network. Global Team Blue (GTB), the unit within WPP dedicated to servicing the Ford Motor Company, is also strong in the region and has also been folded
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