The Story
Centrepoint partnered up with Snapchat during Ramadan 2021 in order to convey a message of hope to their customers and emphasize the importance of reconnecting with their loved ones during the unusual times.
The Solution
“Light Up Your Ramadan” Snapchat campaign celebrated the start of the holy month with a highly engaging and interactive augmented reality experience that went viral amongst Centrepoint’s consumers. The campaign also
had another exciting lens to celebrate the Eid gifting ritual showcasing the different gifting categories available at Centrepoint’s stores.
The Result
The results far exceeded Centrepoint’s expectation, where 7.7M1 Snapchatters were
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