As part of e&’s transformation drive to become a global technology conglomerate, the Group announced a strategic partnership roadmap with Meta. The collaboration will enable e& to become a leading techco player driving innovation, enhancing organisational performance and nurturing its internal culture across its footprint.
e& (formerly known as Etisalat Group) and Meta will work together on use cases that integrate with the latest Meta products and solutions, consumer channel digitalisation, enhancing Augmented Reality (AR) and Virtual Reality (VR) experiences and conversational commerce throughout its digital communication plans.
As part of its strategy, e& will elevate its glob
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