fbpx
DigitalFeaturedOpinion

Plan ahead, by Google’s Maha Nizam and Sandy Maksoudian

Google’s Maha Nizam and Sandy Maksoudian share four key trends from last year’s hybrid Ramadan to inspire your 2022 campaign.

Maha Nizam (left) – Product marketing manager and Sandy Maksoudian (right) – YouTube content solutions lead at Google MENA
People in the Middle East and North Africa (MENA) celebrated a hybrid Ramadan last year. This was a shift from the previous year’s almost entirely online celebrations. Families now prepare iftar at home and in-person, while also cooking with creators online. They physically stock up on essentials at the store, while also shopping for indulgent Eid gifts on their mobile devices.
While the way people now celebrate veers between real-world and digital, the core values of Ramadan – a month of


To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.