My personal understanding of creativity is pretty single-minded. It’s the secret sauce that sets us apart from other species. Technology, though, can mean many different things: everything from the transistor radio to the metaverse fall under the blanket of ‘technology’. Of course, it’s the latter that is the latest avenue of industry obsession. So how is creativity (our other industry obsession) affected by the meta-lives we lead?
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Something we increasingly must acknowledge is the democratising effect that the meta-life has on creativity and monetising creative output. There used to be a time when ma
