In a year of meta-acceleration, people are already immersed in a wide range of metaverse experiences and 82% have already purchased a virtual good. This isn’t just for crypto enthusiasts or gamers, it is for everyone: just 5% reject the notion of buying virtual goods.
In a landmark study, Virtue Worldwide, the creative agency powered by VICE, investigated the potential of virtual fashion with leading experts in the space, and explored interest and adoption with consumers to produce the world’s first-ever wearable report: An in-depth look at digital fashion now and in the future, a guide for how brands should show up, and a set of wearable NFTs for the reader to experience for them
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