By Ahmad Itani, founder and CEO of Cicero & Bernay Communication Consultancy
With every passing year, I find myself looking back at the changes that the industry has gone through and the predictions that were mentioned and portrayed at the end of each year. Like a KPI that we have set for ourselves and a result that we are certain exists within the data that we generated and collated, we are consistently creating benchmarks to project and learn from at the dawning of every year.
Of course, the past two years cast a shadow over the world that compelled people to introspect on the temperamentality of life as we know it, in its functions, through its processes and in the ephemeral lessons that
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