Google started the Privacy Sandbox initiative to improve web privacy for users, while also giving publishers, creators and other developers the tools they need to build thriving businesses, ensuring a safe and healthy web for all. Advertising can be a critical tool for many businesses, and can be a key way to support access to free content online.
Google announced the launch of Topics, a new Privacy Sandbox proposal for interest-based advertising. Topics was developed from the community’s feedback from the earlier FLoC trials, replacing the FLoC proposal.
With Topics, the browser determines a handful of topics, like “Fitness”, that represent the user’s top interests for that
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