Kantar, a data-driven analytics and brand consulting company reveals the trends and recalibrations at play in the global media industry and its expert predictions for this year.
Keerat Dhillon, Associate Director & Media Effectiveness Measurement Lead, MENA, for Kantar’s Insights Division comments: “The media landscape has always been dynamic, with the pandemic further fueling all the change. Digital consumption increased massively, and while some newer players grew exponentially during this time, advertisers still need to think very strategically about how to steer and operate in this changing landscape. Content and context are now king, so the key is to minimise intrusion while maximisin
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
Tags:Kantar
