Emad Raja
Digital marketing & social media specialist,
Active DMC
Yes
The convenience offered through digital commerce is the main reason it’s a fiercely competitive market, and businesses will go to great lengths to ensure they stay ahead of the curve. Though convenience is the backbone of digital commerce, in this new competitive digital era, the experience outweighs the convenience. Yes, there is no doubt that convenience plays a big role in influencing and attracting customers and bringing them to the door, but the inconvenience of the experience could just as swiftly drive them away. Whilst some might value convenience and speed over quality and control, it’s not enough to
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Tags:Industry forum
