Digitalisation has revolutionised businesses across the world. Within that, real-time customer engagement will be the key focus point for the majority of CMOs.
In fact, we’re now facing a ‘personalise or perish’ kind of world, where we expect brands to tailor their content to us at all times. According to SmarterHQ, 72 per cent of consumers say they now only engage with marketing messages that are personalised and tailored to their interests. The same report highlights that 80 per cent of those who classify themselves as frequent shoppers say they only shop with brands that personalise their customer experiences. And to top it off, 70 per cent of the pickiest segment of them all, mi
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