As the Syrian crisis marks its 10th anniversary, Save the Children Global has launched its latest campaign, “The Last Possessions”.
The initiative is inspired by the last items that Syrian children carried with them as they fled their home country. These are items they took on their long journey, and often is the only item they brought with them from home.
These simple items such as a blanket, a football, or a musical instrument hold many painful yet inspiring stories. Save the Children and VMLY&R collected the stories of these possessions. The photos and stories were then collated and presented together in an art bound book.
The book is designed to illustrate what it really means to be a refugee and have to flee your home country. Each page tells a story of a different child, told through the very last thing they owned.
The campaign aims to support children and their families in Zaatari Refugee Camp through awareness and donations. Contributions will spark a positive change in the lives of Syrian children and their families in the Zaatari refugee camp.
CREDITS
People Company Role
Kalpesh Patankar VMLY&R CCO / Designer
Dhruv Warrior VMLY&R ACD Copywriter
Sambhav Khandelwal VMLY&R Copywriter
Kapil Bhimekar VMLY&R Art Director
Ivan Bormaister VMLY&R Art Director
Husam Abu Salha Freelancer Photographer
Jumana Saadeh Freelancer Producer
Diala Khamra Save the Children Client Lead
Jennifer Kendra Save the Children Client Lead
Safa’a Al Jaoyoussi Save the Children Client Lead
Ivan Milovanovic VMLY&R Managing Director
Kartik Rajan Freelancer Copywriter / Haiku Poems
Harvey George VMLY&R Arabic Copywriter
Shubha Bharill VMLY&R Agency Producer
Emad Khayyat VMLY&R Creative Director
Prathyush Kumar VMLY&R Editor
