The global digital advertising spending worldwide (including, desktop, laptop computers, and mobile devices) stood at an estimated 378 billion U.S. dollars in 2020 and is expected to reach a total of 646 billion U.S. dollars by 20241. For a long time, advertisers have been dependent on consumer preferences and habits to invent creative ways to showcase brands. Now more than ever, it is essential for brands to stay ahead and evolve with the dynamics of advertising as it shifts towards utilising first-party data. By consuming first-party data, advertisers can efficiently collate information and maximise their campaigns’ effectiveness.
Utilising first-party data:
A recent customer engagemen
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