GMC launched the 2021 Yukon in GCC. An immersive audio campaign ran on Anghami to promote the launch.
The challenge was to entice enough user curiosity on GMC’s re-launched Yukon nameplate, that would nudge users to visit GMC showrooms to check out the car.
This task was made more challenging by the reduced mobility during the Covid-19 pandemic.
Goals
Spread awareness of 2021 Yukon.
Evoke user curiosity on GMC’s re-launched Yukon
Nudge users to visit GMC showrooms to check out the car.
Approach
Immersive Audio Ads were used on Anghami. Campaign ran from Jan’21 to Mar’21.
DMS Data team conducted Footfall Attribution exercise in KSA, in addition to a BLS.
Meas
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