Operating in the face of unprecedented global economic, political and pandemic-related disruptions, the region’s media and advertising industry stands at a critical turning point.
With the majority of stakeholders learning to exercise greater agility and adapting to uncharted challenges in the ‘new normal’, our industry is setting aside everything we had previously known to become more reactive and creative about the solutions we provide. We have truly found ourselves centre stage in a world where change is the only constant.
To peek into the future requires us firstly to take stock of advertising expenditures and see how they have fared against recent pressures.
When the pandemic hit
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