By Sofia Serrano
After a rough year with a global pandemic and times of uncertainty, the economy seems to be re-establishing itself. This is reflected in global adspend. According to Publicis media agency Zenith’s latest Advertising Expenditure Forecasts report, this year expenditure will total $669bn, which surpasses 2019’s expenditure by $40bn.
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The Middle East and North Africa is forecast to see strong adspend growth of 15 per cent in 2021. Global
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