The Covid-19 pandemic initially resulted in a downturn for influencer marketing, as brands and agencies suspended campaigns and sponsorship deals. However, the industry has adapted well over the past year, and many brands are now upping spend in the category as a result. Influencers are usually compensated by brands for content they deliver either monetary or with other benefits such as products and services. In 2019, the influencer marketing industry was an $8 billion industry, with it predicted to rise to $15 billion by 2022.
Given its rapid growth and a marked change in consumer attitudes in the pandemic to social media, influencer marketing needs to adapt and evolve as part of a c
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