A marketing funnel takes a potential customer through discovering and purchasing the product, and further nurturing them. Although a high number of multiple digital touchpoints have somewhat flipped the linear flow of the phases, it’s still important to link branding and acquisition to performance. This enables brands to plan and optimise media, whilst remaining accountable to business outcomes.
The probability of someone buying your product in the first instance is still relatively low. For them to buy products, they need to be convinced, and for this trust needs to be built. Let’s compare two scenarios. In the first, you find a leaflet outside your apartment with a 30 per cent discount
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
