Pikasso, an Out-of-Home advertising company in the Levant, North and West Africa and the Caucasus has run the first Augmented Reality (AR) Outdoor Media campaign in the MENA region, in partnership with Darabase, the AR Outdoor Media company. The activity supported the re-launch campaign of the new Samsung Galaxy Z Fold2 smartphone in Iraq.
The AR activity was promoted via a QR code on the OOH creative on a number of Pikasso’s strategic billboard locations across Baghdad. Darabase’s unique technology was used to launch an immersive and interactive AR mega video screen at the poster sites, promoting key features of the new phone from Samsung’s TV commercial.
Consumers engaged w
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