The World Federation of Advertisers (WFA) launched the world’s first-ever global census of the marketing and advertising industry, to provide data to support diversity, equity and inclusion. The survey aims at investigating the workforce composition across the industry and people’s perception of diversity and inclusion and their sense of belonging and progress in the workplace.
The survey started on the 21st of June and is now extended until the end of July. You can take the survey here.
Several industry players including Campaign, Kantar, EACA and the new global agencies association VoxComm, and national advertiser associations as well as their agency counterparts are working together with the goal of generating the largest and most representative sa