Smart AdServer, an independent ad monetization platform, announces its acquisition of DynAdmic, the integrated video advertising marketplace, and accelerates its growth in CTV and media services. DynAdmic’s technology and operations will be integrated within Smart’s offering to provide unique media solutions to buyers and bring a new exclusive monetization channel to media publishers. The combined group will benefit from unique cookie-free contextual targeting capabilities to better align ad campaign performance goals with user privacy requirements.
Campaign is throwing an engagement party. Brand engagement, that is. Join us to find how to keep customers invested in your brand while scali
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
