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The time has come for brands to speak to fans, not consumers, by DMS’ Carl Chalhoub

By Carl Chalhoub, senior industry manager, DMS

So far, 2021 is paving the way back to normality, with governments easing restrictions, people somewhat getting back to their old routines and businesses switching mindsets from damage control to more forward-looking ambitions. One discipline which is trying to return to normal at an accelerated pace is Football. Against all odds, most local and international competitions are being staged to offer the shows and stories which their followers have been craving.
Smart thinking and new technologies have taught the established medium of television some new tricks. Find out how to grab viewers’ attention at our Campaign Online Briefing – TV 2021


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