By Austyn Allison
UM MENA is the second-best media agency in the world, and the best in MENA for the fourth year in a row. That is according to RECMA, the French firm that independently ranks media agencies globally. Mediabrands, the media division of Interpublic Group of Companies, which includes UM, Magna and Initiative and is part of Middle East Communications Network (MCN) in the region, topped the list of media agency groups in the MENA region. (The top-ranked agency globally was OMD Russia.)
Since 1991, RECMA has delivered regular rankings of media agencies. In its own words, “RECMA collects and analyses data from more than 70 countries. As a rating agency RECMA delivers a qualitati
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