By Dana Sarkis, general manager, Hearts & Science
The unpredictability of 2020 has forced us to become cautious predictors when looking to forecast the future of the media and marketing industry. Yet one thing is for certain: The speed at which technology is advancing is not slowing down. The acceleration of tech development is challenging the marketing world and putting it through various tests of endurance.
In fact, it can be said that technology is advancing faster than the rate of knowledge and tool capacity. Enter 2021, and we are witnessing the fastest game of catch-up we have ever seen.
Covid hasn’t necessarily created any new shifts, but instead augmented the speed of adopti
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