By Noah Khan, regional president of digital and innovation – CEE, Africa and Middle East – TBWA & DAN
Last year was incredibly challenging for all of us. It surely was not the year any of us had planned for or predicted. The devastating loss of lives, heart-breaking images of hospitals overrun and struggling to cope and the impact on communities were all a constant reminder that life as we knew it had changed. This led many of us to take a long hard look at our lives, evaluate our priorities and understand what is really important.
This leads to my first prediction for 2021:
Greater balance
Our industry is fuelled by incredible creative minds coming together to challenge conventions
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
